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Comment:
Apple gets it right at the second attempt
Gadget aficionados who signed up for one of the most advanced devices of all
time last year will soon be in possession of an anachronism after Apple
released a speedier, more sophisticated version of its much-touted iPhone.
With the world’s geeks hanging on his every utterance, Steve Jobs, Apple’s chief executive, announced details of the much anticipated ‘next-generation iPhone’ - which will be faster than the earlier version, and capable of satellite navigation.
Early adopters who bought the first device – a phone, web browser, and music and video player, rolled into one - when it went on sale in the UK seven months ago may also feel short-changed.
The new 8GB iPhone will cost $199 (£100) in the US – a third of what the equivalent device cost when it was launched in June last year – though this may be made up for by more expensive contracts with operators. A 16GB version will sell for $299.
Carphone Warehouse and O2 - the exclusive distributors of the device in the UK - said they would release details of price plans tomorrow.
Mr Jobs said that the new device would be available in 22 countries - including the UK - in a month, and 70 countries later in the year.
“The No 1 reason people didn't buy iPhones is because they just couldn’t afford it,” he told an audience of software developers in San Francisco.
Aside from being cheaper, the most significant improvement in ‘iPhone mark II’, is that it works on the high-speed 3G network, which will mean it can download content such as videos from the internet much more quickly.
Many gadget-lovers held off buying the previous version because its most innovative feature – a web browser which enables owners to zoom in and out on web pages by making pinching gestures on the screen - was impaired by slow networks.
The new phone also has GPS, which means it will be able to locate itself more accurately via satellite, and will offer more services tailored to the owner’s location, such as the ability to find nearby restaurants and businesses.
The device has a more curved look, with thinner edges, and replaces the existing brushed metal back with black plastic. It also has better tools for synchronising work an owner’s work e-mail and calendar, which has been the staple of its more entrenched rival, the BlackBerry.
Apple has come under increasing pressure to sell more iPhones, particularly in Europe, where 3G networks are more widespread than in the US and where demand for the slower version has been disappointing.
The iPhone was hailed as revolutionary when it went on sale in the UK in November, but in April O2 was forced to cut the price from £269 to £169, apparently because of mediocre sales. In Germany T-Mobile made an even more drastic cut from €399 euros to €99.
Sales have also been hampered by Apple’s strategy, which has been to sell the device at full price to customers before they sign a contract. This has meant that the phone has cost significantly than handsets which are similarly advanced but subsidised by operators.
Apple’s competitors, meanwhile, have also been ramping up their offerings for the summer, which will turn put greater pressure on iPhone to make an impact in Europe with its new device.
RIM has announced the latest version of the BlackBerry, the favoured tool of professional workers, which will also have speedier internet access and allow faster downloading.
HTC, the Taiwanese manufacturer, meanwhile, will release its new Diamond handset - another 3G handset which offers a similar, touchscreen browsing experience to the iPhone.
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The Black Berry Pearl already has GPS and web browsing, video player, camera, and the whole suite of Google Applications. Thanks for the big show, Steve Jobs, but no thanks.
Dan, Toronto, Canada
shame its still got a low spec 2mp camera -whats the point of a cam/phone if the pictures arent worth keeping ? ill stick with my 5mp carl zeiss n95 thanks !!
F C, newcastle upon tyne , uk
My N95s looking really long in the tooth compared with this. It'll be sad to say goodbye to Symbian but the old chap has had a good innings. Now which O2 contract is the best?
dave s, bristol,
So if Apple cut the price on the iPhone MK1 to shift stock before the arrival of MK2, what happens to all the unsold units the retailers still have?
Could a PAYG offering be on the cards?
Bob, Stafford, UK
I camped out in the street to get the first iPhone and I will most certainly be doing it again. This is the coolest thing ever and all you guys that don't have one are rubbish.
David, London,
If you own an iphone and know how to "amend" aka jailbreak it, it's a fantastic gadget that can record video, watch videos via flash, you can customize it with numerous bespoke features - all in one. No separate phone, iplayer, blackberry...
Donna, Bucks, United Kingdom
o2 website says it's FREE on £45 or above tariff! and just £99 on the cheaper £30 a month tariff.... free unlimited data etc
Importantly....its on pay as you go....that will make it a massive hit as suddenly although unwilling to commit will see it as an option!
toby Spanton, london, United Kingdom
The problem is that this is the phone that everybody thinks they are waiting for - why? This is the phone to be seen with and unfortunately users of the iPhone think that by buying the iPhone they are a part of an elite band of brothers - whilst the common man uses a "standard" SE/Nokia et al.
Hassan Azam, Banbury , Oxfordshire
2MP camera with no flash that doesn't take video?? No thanks!! How about MMS?? Opps, no you still can't send those either. Get over the hype and back into reality.
Adam, London,
A bit of a disappointment! There's little in the iPhone2 to take me away from my trusted BBerry. It looks good but I'd rather just have an iTouch. And having to sign up with an inferior network like O2 is a non starter.
Forget about phones Steve. Stick to Macs and Ipods where you are truly great.
Aloicius, London,
Wait for the price - you can bet it won't be the equivalent of $199. Why American consumers pay as little as half the price Europeans are expected to pay for US-designed computers and software beats me. Are we meant to be twice as rich?
Mary, London,
I look forward to winding up all the show offs who tried to impress me with their mk1 iphones
Luke, London, UK
Geeks don't hang on Job's every word at all. They listen, then immediately start citing obscure phone models with more megapixels/platforms/ sofware...yet are hideous, clunky and poor to use (I'm looking at you Nokia)
People buy Apple because they offer sophisticated, stylish and sleek technology
Bruce, Oxford,
Last years tech from Apple....again.
Would I buy it? no... I'll stick to my N95 thanks it plays music, videos etc.. its got unlimited memory by swapping the memory card...iphone? Has a 5mp camera vs iphone 2mp (N80 had 3mp), wifi, GPS built in, video calling and a lot more..
3G iphone? pah..
frank, Oxford, UK
Those of us old enough will remember home computers rushed to market leaving testing to the punter. SJ of Apple was one of the offenders.
The original Mac had good gui (borrowed from Xerox) but lacked power & i/o + too expensive
Same with Mk1 iPhone - Apple hype alone will sell Mk2
Roger Bingham, Lauzun, France
As is quite usual with innovative products it is the 2nd Gen model which is the 1 to get. Adding in GPS, 3G and a facility for 3rd party software + improvements in security and ease of use make this a winner. The downside? O2 subsidise the initial cost but get U with a slightly higher price plan
george, London,
I might get one when O2 don't have the monopoly. Having felt badly treated by O2 in the past, coupled with a lack of adequate coverage of the O2 network in my house, I wouldn't touch O2 with a barge pole. Vodafone gives me everything I need, but isn't available via Apple. So no thanks, Apple
Mike Poulsen, Reading, Berkshire
Looks just right to me, though my experience with 3G via two years' experience with a plug-in laptop modem is that it's patchy at best -- especially away from metro areas.
Even so, the iP's interface and software alone are worth the money.
Now it's up the O2 to come up with a good plan.
DJ, Brill, UK
"but in April O2 was forced to cut the price from £269 to £169, apparently because of mediocre sales."
I'd say they were clearing their stocks of a soon to be obsolete phone, regardless of sales being mediocre or fantastic.
Michael Ward, Leigh, United Kingdom
Pretty much as expected, though we should wait until the dust settles and have a proper look before judging. The first version was seriously flawed, so one wonders what is the hype is hiding this time?
The benchmark to compare it with will be the SE Xperia X1, due for release in a few months.
Mike Hart, London, UK
Another phone which has had a lot of intrest in it in the tech word is the HTC touch Diamond. which has a very slick interface (rivaling that of the iphone) but uses a windows mobile 6.1 platform. it has A-GPS, but unlike the iphone, I dont think this iphone has brought enough new stuff to the table
JDM, london, UK
Great. What's not to like. All technology gets cheaper and better and most people hold back and wait. DVD players once cost near to a thousand pounds but are now twenty-five quid in Tesco. I've waited but think I will now get an iPhone as long as the O2 pricing isn't too steep
Paul O'Donovan, Cardiff, United Kingdom
another apple nut..jumping on the lets charge the world, give them a basic but nice looking phone...then update it later in six months for even more...
there are phones and ill be more phones offering the same things..with even more applications..same screen size and newer better innovations..waste
kensal, london,
This was the phone I've been waiting for, just want to see what package O2 bolts onto it.
If O2 get this right I see a very big dent in the subscribers to other carriers.
I'm with Orange on a SIM only contract and on June 12th I'll be asking for my PAC code. Goodbye Orange and SE 990. Hello Apple.
Bruce R, Plymouth, UK