Lesley Everett
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It is a fact that women who wear make-up in business generally get better jobs, get promoted more quickly and get paid more. Whether we like it or not, we live in a very visual world and we get judged on appearances.
In fact, in a survey, 64 per cent of directors said that women who wore make-up look more professional and 18 per cent of directors said that women who do not wear make-up “look like they can’t be bothered to make an effort”.
Most of us love to see a perfectly made-up face, but many women still wear little if any make-up for business or stick to the same colours and techniques they have used for the past ten years.
I recommend visiting an image consultant or beauty therapist for a make-up lesson if you are stuck in a rut. Take along your make-up bag and revamp it. Make-up does have a shelf life, so if you have products that have been there for years, discard them.
Men also need to consider make-up, which is something they should be aware of for diminishing minor skin imperfections that could be distracting. Foundation or base make-up should be considered if your skin tone is uneven or blotchy, and certainly if you are presenting under bright lights or making a TV appearance. Always apply your base after a moisturiser. Choose a colour close to your natural skin tone and you will give your skin a healthy and natural appearance.
Don’t try to create a tan with foundation, it will just look false. Try a tinted moisturiser instead if you feel you are looking a little pale. Meanwhile, concealers will diminish the appearance of blemishes and conceal dark patches around the eyes.
Men also need to pay careful attention to grooming: dark and bushy eyebrows can look intimidating if they are too thick and if they meet in the middle. Keep the area between the eyebrows clear by plucking and, if you cannot bear to do it yourself, visit a salon.
Facial hair has long been considered a potential blight on career advancement; a survey suggests that 60 per cent of businessmen without beards or moustaches feel that these features are a bad sign. Some feel that the person can’t be bothered to shave and others that they are hiding something.
Overall, remember the way that you dress is the packaging of your personal brand; whether you like it or not, you will be judged on your appearance.
Drop Dead Brilliant by Lesley Everett (McGraw-Hill, £9.99)
Next week: business casual.
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A person's appearance (hair, makeup, clothing, how they carry themselves) has A LOT to do with the way they are perceived. I absolutely believe in taking good care of my skin and wearing appropriate makeup for a work environment. Whether we like it or not, 1st impressions are hard to change.
Wendi, Tampa,
One only has to look at some of the women in the latest series of The Apprentice to understand how too much makeup can be as offputting as no make up at all.
Erica Aarons, London, UK
I don't think the author is suggesting that you should slap on ten layers of foundation, wear bright red lipstick and trot into work looking like a glamour model. She's simply saying that you need to look presentable, and a little bit of make-up does help in that department.
Morag , Scotland,
I have skin problems, so makeup is a no-no for me. The chemicals make my skin flare up in hot, stinging, bright red patches. However I am lucky enough to work in an environment (higher education) where there is no dress code, and you are judged on your ability to do your job rather than how you look. I have never felt that my career was hindered simply because I refuse to look like a corporate clone.
Helen, Bristol, UK
Actually I wear make up to work and it only takes me five minutes in the morning but I doubt it will give me a higher chance of promotion. It's a pretty silly idea. However I have seen some women going to work without a bra with saggy breasts showing underneath truly ugly and not very professional looking tops - I suppose these may be a promotion deterrent...
As for men wearing make-up to work, well the idea is quite comical really. Most men don't know what concealer is let alone how to apply it. I suppose it would give us ladies something to laugh about in the workplace.
Lisa, London,
Women should be able to start work half an hour later than men, to give us time to do our make-up and hair etc. And we also have to spend more time choosing our outfits and accessories (bags, jewellery, shoes etc). All men have to do is have a shower, shave (ok, that's a bit bad), bung on one of 3(?) suits and off they go, in their comfortable flat shoes.
At the moment I do my make up on the train, which is a bit embarrassing, but still not as bad as getting up half an hour earlier.
Katy, Balham, England
I agree with Leslie, we like to think that we are not visual and don't judge people on appearance! If that were they case how come the fashion, makeup etc industries are so successful??? Food for thought!
Lastly take a look at all the CEO's of FTSE100 companies and tell me which of them looks nasty and unpresentable.
Anyone that does not agree is only burying thier heads in the sand, unfortunately I did not write the rules just abide by them. I shall definitely be wearing make up to work and looking good. it does not make me any less intelligent. I am good looking and more intelligent than a lot of my colleagues, and my progress is not because of my makeup, but because the total package of me looks and is good!
joy, Surrey,
I agree that if you dress smartly, and make yourself look presentable you appear more professional and I think that is appropriate in a business environment.
If a woman chooses to wear make-up because she feels more confident, or feels she looks more presentable with it on then that is to right choice for her.
I think it is far less about make-up itself and more about being well-presented and smart. If someone (male or female) looks scruffy or like they haven't made an effort then this will reflect badly on them and their company.
Nic, Sheff,
Make up can be like war paint, it gives you confidence. perhaps it is not directly the makeup that has been seen to cause success but the psycological conotations putting your slap on can have.
Tara, Loughborough,
This is a joke, right?
Any men out there who have slapped on some foundation for a presentation and want to tell us how it went?
Oonagh, Hong Kong,
I think we've got to take into account what incentives made Lesley Everett choose to write this book........
Perhaps Lesley is just writing this nonsense not because it is correct, but because she knows it will appeal to a lot of woman who are looking for an easy, sexy shortcut to success.
As an author, writing this kind of book will make Lesley more money than writing one about 'working hard and being talented'. Such a book wouldn't sell very well as it doesn't appeal to all those woman who watch Ally McBeal and liken themselves to Bridget Jones.
Some of the most talented and respected people i work with wear no makeup..... how do you explain that?
ian, manchester, uk
You have got to be kidding.
Sophie, newport beach, ca, us