David Robertson
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British Airways flights are taking off with almost a quarter of their seats empty after higher air fares and a slowing economy led to 87,000 fewer passengers using the British flag-carrier last month.
The airline said it carried 2.9 per cent fewer passengers than the same month last year with traffic to Africa, the Middle East and the United States being the weakest.
The load factor on BA's aircraft, a measure of how full each plane is when it flies, fell 3.8 percentage points to 76.7 per cent. That means nearly one in every four seats is now empty on BA flights.
The traffic figures are disappointing because June usually produces an increase in the number of passengers because people begin their summer holidays.
BA blamed the fall on “significant” increases in ticket prices because of the record high price of oil and a tough consumer environment in the UK.
The high cost of fuel is troubling all carriers, and American Airlines gave warning yesterday that it could cut 7,000 jobs and ground yet more aircraft. It expects to take a one-off charge of $1.3 billion (£656 million) to cover the cost of redundancies.
In an attempt to reduce costs further BA, American and Iberia, the Spanish flag-carrier, are expected to try to merge their operations this month.
The Times reported yesterday that the three airlines were close to seeking approval from competition regulators to press ahead with the deal.
A BA official said yesterday: “BA has been in talks with American Airlines and Iberia for some time, but no decisions have been reached.”
The proposed merger has been attacked by rivals, including Virgin Atlantic, who claim it will limit competition.
A Virgin spokesman said: “We would oppose this attempt to create an anticompetitive alliance. It would form a dominant mega-power on transatlantic air routes from two of the largest EU members, forcing up ticket prices for passengers and restricting choice.”
BA has responded to higher oil costs by increasing the fuel surcharge added to ticket prices but this appears to be affecting demand for its flights.
The June traffic figures show that revenue per passenger km (RPK), an industry standard measure of the value of each passenger carried, fell by 3.7 per cent. The fall was most severe in long-haul economy, which fell by 3.8 per cent. Business class travel was down by 3.1 per cent.
Geographically, the drop in RPK was most pronounced in the Middle East, which was down by 10 per cent. RPK in the US fell by 3.5 per cent, but the UK and Europe showed a 2 per cent rise, possibly indicating that people are taking holidays closer to home to save money.
On a positive note, BA said that it had carried 3.3 per cent more cargo.
Hanging on
— IATA, the air travel industry body, said that International air traffic held up against the economic slowdown in May, rising for the first time in three months to 74.3 per cent.
— The figure shows a rise of 6 per cent on May last year.
— North American airlines' international traffic grew by 8.2 per cent, and domestic capacity fell by 3.3 per cent.
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BA has three flghts a day to Los Angeles and my son has been unable to book with them due to the flights being full on the dates he wants to travel.
Edna Burbridge, Engreve, France
It is all down to price. I have just been to Spain and back for 2 months. For 2 people flying BA was more expensive than driving and sea ferry. They push their seat prices up, and fly half empty. I refuse to pay and don't fly at all. Pretty smart policy.
Mike, Guildford, UK
BA can't blame it all on the oil price crisis - they have their battered reputation following the T5 shambles which was all their own making.
Marky, Aberdeen,
I fly on BA's long haul routes. BA cabin crew are good but not as good as 15 years ago. A BA purser told me BA are to recruit lower paid cabin crew to replace the current work force.
They say you get what you pay for. So, inferior staff and service will send pasengers to a happy Virgin etc
J Jackson, bournemouth, England.
So what?
Steve H, London, UK
Ba have only themselves to blame - while other airlines are doing the sensible thing and attempting to keep prices low to entice customers (accepting the short term hit to their profits), BA have tried to pass on those costs. The customers leaving BA now for other airlines are unlikely to return.
Simon, Liverpool,
BA should take a leaf out of AA's book and implement the same 'dealfinder' capability that AA uses to sell it's 'distressed inventory'.
Enter your destination and preferred fare and, when/if it becomes available, you get an immediate and personal alert.
Fly AA not BA!
Lou, London, UK
Willie Walsh saved Aer Lingus from certain bankruptcy post 9/11. He has a proven record in the industry. He is not responsible for the difficulties all airlines are encountering.
The reality is in a recession travel is price sensitive. Quality of service is a secondary consideration.
Matthew, High Wycombe, UK
BA, at the behest of its whiz-kid management, is wasting time attempting to form a cartel that apart from being blatantly illegal will further alienate its customers.
It should rather play to its traditional strength, the quality of service that has slipped of late. And sack Willie Walsh!
Noel Falconer, COUIZA, France
The drop in BA passenger numbers is all down to the oil price increasing fares and the slowing economy is it? Nothing to do with BA's appalling reputation for customer service? Phew that's a relief! "It's only when the tide goes out do we see who isn't wearing swimming trunks". (Warren. Buffet)
Steve Goodman, Leicester,
My parents wanted to fly BA from UK to Seattle but could neither find a seat and was beyond their affordability. So they took AA instead.
Asma, Seattle, USA