Martin Waller
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With St Paul's Cathedral at one end and the Bank of England at the other, Cheapside is at the bustling heart of the City of London from Monday to Friday. At weekends it is one of the deadest places in London.
That could be about to change, however, as the City takes a multimillion-pound gamble that it can become a shopping attraction to rival Bluewater or Brent Cross.
By 2012 the retail space on and around Cheapside will increase to about 1.5million sq ft, 44 per cent of which will be entirely new, an increase equivalent to the new White City shopping centre in West London. There will be, it is expected, 167 new retail units.
“It's a happy coincidence that the post-war buildings on Cheapside are coming to the end of their life,” Peter Bennett, the Deputy City Surveyor, said.
The City Corporation is part of the Cheapside Retail Initiative, along with big developers such as Land Securities. The body will market the area as a world-class shopping and leisure attraction.
The significant new factor in the area is the Millennium Bridge, the pedestrian river crossing that attracts 10,000 visitors a day, heading to the newly rebuilt Paternoster Square by St Paul's.
“Instead of turning left to God, they can turn right to Mammon,” Mr Bennett said.
Adding impetus to this is the forecast rise in the City's working population over the next decade, from 350,000 to 400,000. The City traditionally has been something of a retail desert.
A quarter of a century ago, there was not even a decent bookshop, unless you were seeking abstruse accountancy texts.
Centres such as Leadenhall Market and the more recent Royal Exchange have been developed, but historically they have attracted expensive luxury brands rather than the sort of shops patronised by middle or lower-income City staff.
Recently, the much-admired but not universally used fishmonger in Leadenhall, HS Linwood, decided that it could no longer compete with the several Marks & Spencer branches in the Square Mile.
Mr Bennett said that present weekend visitors to the City are attracted by the architectural heritage but find little else open: “They come out of Spitalfields, wander down Broadgate and there's nowhere to go.”
The aim is to build “high street shops next to Wren churches”. This would require a shift from five-day to seven-day trading.
For this to happen, the City will need the sort of transport system that it relies on for five days a week to run on all seven.
All parking is expected to be free and there are plans to open the “Drain”, the Waterloo and City Underground line, at weekends.
The biggest development is Land Securities' £500million One New Change scheme next to St Paul's.
This will have 220,000 sq ft of new retail space on three levels, taking up about 40 per cent of the scheme, and should be ready by the autumn of 2010. Land Secs is talking to potential tenants and claims to have signed some “household names”.
The development includes a viewing deck overlooking St Paul's, which is said to provide the best photographic opportunities yet.
“It will be an attraction in itself,” a Land Secs spokesman said. “The key will be having the right mix of leisure activities, in terms of restaurants and places where people can stop to browse.
“Shopping is evolving. It's becoming much more a leisure activity. The tourist flow into the City is becoming much greater, with Tate Modern, the refurbished St Paul's and so on. But during the week it will be very busy as well.”
Other retailers opening or booked to open around Cheapside include Jaeger, River Island, Ted Baker, Principles, Coast and Warehouse.
The danger, Mr Bennett conceded, is that the City will become merely another high street writ large, with the same old chains and little of distinction.
For Cheapside to become a seven-day attraction, matching or even usurping the increasingly run-down West End, will need a change of habit on the part of weekend shoppers and some bold gambles by retailers, which have been wary of investing heavily in the Square Mile because of the perception that, apart from five lunchtimes a week, it is a dead zone.
“The City is a different place, and I think the retailers understand that,” Mr Bennett said.
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perhaps the need to push tourists over the river to the tate and then down the southbank leaves the city lamenting the commercial possibilities of these visitors.
fran, derby, uk
The Drain already runs on Saturdays.
Robert , London,
A lamentable lack of imagination by the City Fathers. The Corporation is a very rich and distinguished body whose governance of the City usually avoids the hysterical claims and boneheaded schemes of other London local authorities.After all, it's the one government which doesn't need lots of new income.
But here they are telling us this is to be a World Class development that will satisfy city workers and tourists. Such a thing cannot exist.
Use some flair. Look at our terrific history and explore its unique nature. How about getting all the guilds to design and install a flagship shop to show off their contribution to London. Please not another Bluewater.
Gordon, Bermondsey, UK
Sounds good. I hate how you cannot find any remotely ordinary shops in the City at the moment - it's the heart of London yet it's dead at the weekends. This makes no sense. London's supposed to be the world's capital for goodness sake.
James, City, UK
I worked in the City about 25 years ago and unless you wanted to buy a stripey shirt or a silk tie there was nowhere to shop at lunchtimes, not as a leisure activity, but for basics. Leadenhall was all game and smoked salmon.
In the evenings it was difficult to have a convivial gathering after work because everything closed early.
In other words there was and still is a lack of balance. To put some shops into Cheapside will invigorate the area for the multitude working in the City and for visitors. About time.
Marek, London,
These proposals horrify me. I live on the City border (literally) and the City is one of of the few civilised areas left in London. The hordes these shops hope to attract will bring all their attendant misery: litter, vandalism, graffiti and so forth.
So far The City has remained yob free and a lovely, safe place to live. Not for much longer, it seems.
Paulus, London , UK
Madness. The City should be proud of the fact it is THE peaceful, quiet and tranqil area of London at the weekends. It is always a pleasure to walk and explore the city and not have hoardes of tourists around. I loved exploring this part of London when I was a student and continue to explore when visiting London.
Geoffrey McNab, Belfast,
âShopping is evolving. It's becoming much more a leisure activity."
It has been since the first shopping mall opened with fifteen starbucks strapped on to each high street shoe outlet. Especially when their trading is making fuel increasingly more expense. Where has this caveman been for the past few decades? No wonder the rest of the country knows 'The City Clots' are way out of touch with the rest of the western world.
P.S. - If you hadn't been told yet, the millenium bug didn't turn out to be that big a problem. Pay your cleaner some more taxable income and she'll tell you about it.
Alistair Kipling, Birmingham,
I agree with Frederick. Can picture it now, another soulless, identikit, brushed steel and glass homage to retail shopping, which now almost completely defines our cultural life.
The city is a pleasure to walk around on the weekends precisely because it is quiet and at rest. If it's shopping you want you need only hop on the tube and go four stops Westbound and you're in Oxford Circus.
People used to live in the city. A useful development here would be to build homes in the classical vernacular in and around the city.
Wake up Britain !
Bradley Hotson, City, England
How original ! Another retail / restaurant theme park. Does everywhere have to look like every other high street ? Maybe people do go to London to see the churches, monuments and musuems, not just to join all the other Zombies shuffling down Oxford street.
No wonder this country is becoming blander and homogeneous when all the developers can do is pander to the retail giants.
David, London, Uk
The closure of the city at the weekends (and after 7pm on weekdays) is one of the most frustrating elements of London. How did it get that the oldest part of London, one where generation after generation lived and worked and died, has become a barren desert? Then again, it is perhaps a chicken and egg situation. The last time I was in the city at the weekend it was actually quite busy - not packed sure, but a fair number of people walking about. But not a single restaurant, shop, or bar was open to cater for them or encourage them to return. The only place open was McDonalds, which was packed out.
While I don't necessarily agree with the corporation (and of course it is the rule of the corporation that has allowed this to come about) I certainly back them on this.
David W, London, UK
The people who live in the city were attracted by the quiet in the evenings and weekends. They are accustomned to go elsewhere to do leisure shopping. They like it that way or they would live somewhere else.
Would tourists coming into the City expect ordinary or top level prices ? If prices are ordinary high street level why not shop at ordinary high streets ? Are people happy to lug shopping bags home on public transport ? Or are huge new car parks on the plans ?
Have the planners been to see Canterbury lately ? The developments there seem very sad. To get to the Cathedral there are lots of shops to walk through first. By the time you get to the Cathedral you are already fairly tired . Do we want that for the City ? Mr Bennett seems to think the City can control the quality of the development. Hands up all those who believe him? I thought not.
Judy, Leighton Buzzard, Beds
There was one good bookshop in the City , albeit not near Cheapside ; I don't recall the name but it was on the north side of Great Tower Street . No trendy pine bookshelves or high ceilings , but a real pleasure to browse - it was strong on local history , amongst other topics .
Dr. Andrew Ruddle, Weybridge, Surrey
A golf course in the city?!
What an excellent idea to greenify the area - put the Aldgate one way system underground and start with a pitch an put on top...
Graeme, London, UK
I live in central London out of choice.
I won't want to go to White City because it's vile.
I don't wear creole earings and tracksuits, so Bluewater is really not suitable for me either.
I would be able to walk to this proposed retail area in the City.
Perfect.
BenG, London, England
Having lived and worked in the area in retail the weekends were great . We worked Monday to Friday no weekend work no split days off brilliant.
I now think that the idea of opening the area up for shopping is a good one. There were times when on the weekend it was like a ghost town with the only thing doing any business was St Pauls.
It is a great area and if handled properly could become as important to London's Retail Trade as Oxford Street.
The shopping centers are big and bland you could be any where, Streetscape in general, and the Streetscape of the Square Mile in particular, gives you as sense of place and history.
Stuart , Christchurch, NZ
Why would anyone want to travel to London to shop to then have to return on the filth-can and stand on a train, if they are running on time or at all on a Sunday, to get home with all their bags? The hostile-to-car city doesn't want you driving or parking there, so it's more hassle than it's worth for anyone outside of town. So it's down to tourists and locals.
David Smith, Stourbridge, UK
All we need. Another shopping mall or a golf course. God help us and protect us from these people.
Frederick, London, UK