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View graphic: Taylor Wimpey's sweeteners to homebuyers
Taylor Wimpey is selling less than half a house a week on each of its sites despite offering incentives with its new homes, it emerged yesterday.
The embattled housebuilder, which is in crunch talks with its bankers, is having to pay home buyers' deposits, take their houses in part-exchange and offer shared-equity schemes as part of a range of incentives. However, the sweeteners have not been enough to prevent sales volumes falling by a third.
Taylor Wimpey made clear the dire condition of the housing market as it reported a £1.55 billion loss, after making two huge writedowns on the value of its land and admitting that it would breach the financial covenants on its £1.7 billion debt by February.
Shares in the builder, which was worth £3.5 billion 12 months ago, fell by 7.2 per cent yesterday to 48p, giving the company a market value of just £549 million. Taylor Wimpey said that its priority was to secure a relaxation of its covenants from a consortium of lending banks, but it dismissed speculation that a deal was imminent.
Peter Redfern, chief executive, gave warning that the UK housing market still had further to fall: “We have not seen the end of it by some way. There will be a tough 12 to 18 months to come.” He said that he hoped to see government intervention in the housing market soon, although he conceded there was “no single magic bullet”.
Improving the availability of mortgage finance was a priority, Mr Redfern said, along with help for first-time buyers. Some sort of reform to stamp duty, to reduce the burden of the tax on homebuyers, would also be welcomed, he said.
But Vince Cable, Treasury spokesman for the Liberal Democrats, yesterday gave warning that a stamp duty holiday would only prolong the agony and potentially make things worse.
He said that any decision to waive the duty amounted to little more than a “bribe” to push first-time buyers into a falling market. Instead, he urged the Government to focus on the much more serious and growing problem of repossessions. “Ministers must act to help the thousands of families struggling to keep a roof over their heads,” he said.
Mr Cable urged Gordon Brown to introduce “mortgage rescue schemes” to allow families struggling with repayments to sell all or part of their house and rent it back from a housing association or private firm.
He also said that councils and housing associations should be allowed to borrow more money to buy up land and empty new homes for use as social housing.
Last year social housing accounted for 15 per cent of Taylor Wimpey's sales, but now represents 24 per cent.
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My advice for what it's worth is don't buy yet. The bottom will be in 2012, give or take 2 years. The market will correct itself. Governments make policies that create boom and bust, but the market rights itself eventually.
Kate, London,
Cramped cardboard boxes: who needs them? Two a month sounds about right to me.
C Smith, Norwich, UK
Even when the articles themselves are only pretty average.....
These comments certainly remain top notch! Thank you.
Glenn, London,
It seems buyers are seeing through these ever more bizarre 'incentives'. The builders are loathe to simply reduce their asking prices, as this would require even more drastic land write downs, which would make them all insolvent. Stay on the sidelines for now.
JS, London,
Look at it another way: house prices have trebled over the last 10 years, while the cost of house-building has perhaps risen by 15%. The builders have taken all the extra in "windfall" profits. The gravy train has (temporarily?) stopped, and it is time for the builders to set a new strategy.....
Brian Crabtree, Salisbury,
If a person is struggling to pay their mortgage through a genuine reason ie illness/injury or unemployment then repossesion should not be allowed. If people have been stupid enough to run up large balances on cards and loans then I have no sympathy for them.
Andy, Teesside,
Maybe housebuilders are not building the kind of homes that people want now that design expectations have risen.
Andrew Wakeling, London, UK
There will be no quick fix for this stinking mess. We are faced with cleaning up the vomit after the gluttenous binge of easy money. I don't even see how interest rates can be reduced as we are an import reliant economy. Lower rates = weak pound, weak pound = higher import prices = higher infation.
John, Leeds, England
Allowing councils to borrow more money to buy empty new homes just props up house prices. Why not let the councils wait for the price to drop and buy more homes with the same money? Or is that a far too sensible a use of public money?
Wimpey's incentives should be lower prices, not gimmicks
Phil, Welwyn, UK
Vince is right when he says the government should focus on repossessions. A robust system that makes it more difficult for lenders to repossess might make them think more carefully about who they lend to and how much they lend to them.
Steve Drinkwater, Reading,
it's and ill wind, maybe now we willget fewer of these characterless estates spring up all over the place
peter c, Devizes, Wessex
May be, just may be, the penny has dropped. Availability of mortgages, stamp duty, HIPS are simply excuses for the media and property vested inetrests to give reasons for falling house prices.
The real reason is the price is too high. Result - falling prices and sales.
Not difficult is it
Rob, Isle of Wight,
It's about time the housing market fell to sensible levels. The ridiculous prices of the past years result largely from greedy lenders finding any number of ways to get people to borrow more than they can afford. The govt should force them to stop repossessions and eat the costs themselves
Steve Murphy, Bolton,
As a potential first time buyer - I would feel cheated if i was hoodwinked into buying into a falling market by the govt in order to save the bacon of house owners higher up the housing laddar or foodchain. Why should I be encourged to buy now and take a loss over the next two years.
Tom Morris, London, UK