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Sales of alcohol have shot up by 50 per cent since Wednesday’s Budget as thousands rush to stock up on wine, spirits and beer before duty increases tomorrow night.
Major retailers reported “huge” increases in alcohol sold through shops and on the internet. Online sites took orders from thousands of customers anxious to buy drink at pre-Budget prices and organise delivery later.
From Sunday night, 55p will be added to the price of spirits and 14p to a bottle of wine, with the promise of above-inflation rises in the years to come. The rise translates to a 6 per cent tax increase, costing drinkers an extra £1.5 billion.
Unusually, Alistair Darling postponed the increase for five days, giving on-the-ball shoppers time to stock up.
One customer, Andrew Bentham, a 28-year-old PR executive, said: “I went to my local Tesco’s yesterday and bought a couple of cases of beer and 12 bottles of wine. I’m on a budget and want to make savings wherever I can. I think the price for booze is already too high.”
A spokeswoman for Oddbins said: “In the short time since the Budget announcement on Wednesday, we have seen a 50 per cent increase in sales of table wines and spirits. The majority of sales are multibuys.”
Majestic wines, which sells 20 million bottles of wine a year, also said it had seen a 50 per cent increase in sales since Wednesday.
Tim Howe, Majestic’s managing director, told The Times: “We’ve seen sales running way ahead of what we would have expected. Since the beginning of the week people have been anticipating the Budget and buying more.”
Customers were spending 10 per cent more on each spend, Mr Howe added. One man ordered £3,300 worth of wine yesterday.
Laithwaites, one of Britain’s leading independent retailers and online sellers, said that there had been a “huge” increase in sales since the Budget.
“Currently Laithwaites is experiencing a 45 per cent increase in sales since the Budget,” a spokesman said. “It is across all wines and throughout the range, and is across all channels: telephone, e-mail, web and by mail.” A spokesman for Threshers said: “It’s incredible what people will do for 14p.”
Supermarkets, which occupy 70 per cent of the alcohol market, also reported “significant uplifts” in sales. A spokesman for Tesco said: “There has been some increased demand as customers stock up on beer, wine and spirits before the increase in duty but we’re certainly not anticipating any availability problems.” Asda also said that that its stores had seen bigger sales over the weekend. However, prices for alcohol on the major supermarket websites is determined by when the order is delivered rather than when it is placed. Unless customers can organise delivery dates before midnight tomorrow they will not be able to take advantage of the lower tariffs, Tesco said.
The surge in demand is expected to increase over the weekend, particularly with Easter and St Patrick’s Day on the horizon. From Sunday, beer will increase by 4p a pint and cider by 3p a litre, with alcohol duties set to increase by 2 per cent above inflation in each of the next four years. This means that Britons pay £1.46 tax on a bottle of wine, the highest in the EU.
A spokesman for the Wine and Spirit Trade Association said: “It is bizarre — at a time when the economy is slowing, prices are rising and many families are feeling the pinch — that the Government should choose to add to their burden by making the simple pleasure of a glass of wine or spirits considerably more expensive.”
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— Britons spend £10 billion on wine and champagne each year
— 5.9 million people drink more than twice the recommended daily guidelines
— Wine drinkers are less likely to get cancer than those who drink beer or spirits. A substance found in grapes, called resveratol, is thought to inhibit cancer.
— 27 pubs close down each week across Britain – nearly four a day
— Men drink an average of 18.7 units a week, while women drink 9 units (2006 figures)
— Alcohol-related illnesses and injuries cost the National Health Service up to £3 billion a year
— Alcohol has been shown to offer protection against mouth ulcers. In a study involving 447 people, aged 15-79, alcohol seemed to stop mouth ulcers developing
Source: Times database
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Ever thought about making your own, it's easy and the ingredients are not liable for duty. Now where did I put the instructions for that DIY still?
PS The still would be illegal - oh well beer and wine it is then.
Graeme Crawford, Lowestoft, Suffolk
I don't see what the big deal is. I don't smoke, and whilst I went through a phase in my teens of drinking quite a bit, I grew out of it by the time I hit 21. Grow up people, you don't need to drink, it won't kill you (or your 14 year old kids) to go without drinking yourself into a stupor two or three times a week, although it might kill you were you to keep doing so.
For the man who goes abroad with what he saves on alcohol here to buy his booze - if you're that preoccupied with booze, you might just have a problem. I personally prefer to spend my disposable income on seeing the world (not cheap alcohol-buying trips to Europe) and keeping my body in shape as opposed to developing a beer belly.
Maybe it is just a ploy to get more taxes, but I'd rather they tax something that isn't a necessity such as alcohol, rather than slapping those taxes on some of life's essentials.
Louise, London,
I normally go to France twice a year to stock up on wine, beer & spirits. I shall now go three times a year to make sure I never visit an English off license again!
I don't just go to France for the cheap booze, I normally go for a long weekend look at the world war sites & sample some delicious food.
The chancellor must be depriving the English economy of a lot of revenue as there are always lots of English people stocking up at the French hypermarkets!
john knight, sheffield, england
Sales of White Lightning going like a storm !
Wills, Recobite Town, UK
I used to be a regular social drinker but have not set foot into a pub since the smoking ban was implemented. I use the money I have saved on beer to go over to Belgium to buy my tax free tobacco. OK so I dont socialise anymore but hey I will never be murdered in the street on my way home from a night out and as for giving this government more taxes they lose lose lose. For every action there is a reaction.
Cromwell, Leeds, England
I have decided to stop buying alcohol from Sunday Night as I am fed up with this tax and waste government taking away the last pleasure left in the miserable country and want to make a stand.
If everybody in the country did the same the government would be forced to rethink their stupid decisions.
Maybe they should then look to stop the despicable waste of taxpayers money on furnishing their second homes.
It is time for the population to get their voice back!
Phil, Rugby, UK
The reason people are buying is a combination of not wanting to give this greedy chancellor anymore of their money than they need to, and also the knowledge that it is probably going to be more like a 50p increase per bottle of wine than a 14p one.
Stu, Leicester,
What a lot of nosense! The increases are minimal and I can't see why people rush out to buy alcohol. They are saving pennies. One guy claims he is on a budget and had to buy now. All he has to do is reduce his intake of beer by one can a week and he will be no worse off. Mr Darling must be smiling: think of all the extra tax he will be collecting this week. He knows that most will drink the extra stock more quickly because they have it in the house. Within days they will be back to buy more at the raised prices. Those who want to drink, will buy whatever the price.
Carla , Rugeley,
to be followed by a massive slump and then the government will claim success that its move to cut down on binge drinking has worked!
cww, suffolk,
Very sad, that so many people drink or have to drink alcohol. There are so many other pleasurable ways of relaxing or enjoying yourself without having to damage your body.
Michael, Hereford, England